Reasons to Explore the 'Inaaya' Collection – Only at Our New Stores
Discovering a place that seems to have been designed just for you has a certain allure. A peaceful area of the city that somehow embodies everything you value calm, creativity, and a little bit of chaos too. Over the years, we’ve found that magic in Kala Ghoda and Santacruz, two of our first stores in Mumbai! places that have embraced our world of handcrafted fashion and storytelling with open arms.
And now, the family is growing.
This year, we’ve opened doors to two new homes Bangalore and Chennai.
Yes, you read that correctly.
The Indian Ethnic Co. New Stores are Now Open in Bangalore & Chennai!
And we have a little something special with us this time, exclusively for you: an In-store-only collection, Inaaya!
Say hello to Inaaya! Our store-exclusive collection (available at all locations)
Handcrafted with precision and love in pure cottons fabrics, modern silhouettes, and colors that remind one of monsoon skies and morning turmeric. Inaaya is for the times when you want to show up in every sense, but softly. Try it on and see what we're talking about!
Let's Begin with Bangalore Store
Indiranagar! it provided us with all the elements & beauty we were seeking in the city: warmth, sensibility of design, and a subtle passion for the handmade.
We knew all along we were going to open a store in Bangalore. We just didn't know it was going to feel like home the instant we entered that sun-kissed space on 12th Main street. To usher in the start of this lovely new chapter, we designed something very special.
Next came the Chennai Store, a place where grit and grace coexist.
Bangalore was a warm embrace, but Chennai felt earthy & peaceful. In the center of Nungambakkam, we found a small oasis of peace. A store that smells faintly of jasmine and freshly folded cotton, and that throbs to the beat of Carnatic notes. In keeping with the city's customs, our Chennai store also knows when to make room for new ones.
In addition to our most classic designs, the Chennai store features our Newest collection INAAYA and all our bestselling kurtas, dresses, short tops, co-ords sets & sarees. It's also where we'll probably answer, "Always," when someone asks, "Is it handcrafted?"
Kala Ghoda: Our Portal to the Soul of Bombay
Our second store was the Kala Ghoda store. We remember painting the walls, installing the first racks, and anxiously hoping someone would come in.
And then you did.
You arrived, you stayed, then inquired about our artisans, about our dyes, about block patterns. You shared histories of your grandmother’s sarees, your daughter's first day of work, your wedding in a TIECo. outfit. You made it not just a shop, you made it a home.
Every time we step into our Kala Ghoda store, it's like hitting pause in the middle of Mumbai madness. A small sanctuary for all things handmade, heartfelt, and human.
Then There's Our Very First Santacruz Store!
Our Santacruz store is a little cozy & quirky and we adore it for that.
Hidden away in a more subdued corner of the city in a residential society, it doesn't compete with the masses. It doesn't have to. The crowd that has developed around the space is considerate, aware, and fiercely devoted to the elegance of slow dress.
It’s also the place where women talk about newest styles and natural dyes over coffee, the couple browsing for some of our signature kurtas & dresses, and we get to recount the history of each print like it’s a bedtime story. A place where clothing never just becomes clothing it becomes a conversation piece.
A store is merely a building, until you go in.
We're very proud of our stores. But it's really you that brings them to life.
Your efforts have brought more to our places than mere brick and mortar.
So, come over, Wherever you happen to be in Mumbai, Bangalore, or Chennai! There's a little piece of TIECo. for all of you. come in, meet the team, sip some chai with love and
⏰ 11 AM - 8:30 PM | Open Every Day!
📍 Bengaluru : No. 950, Bayt Towers, 12th Main, Indiranagar, HAL, Bengaluru - 560038
📍Chennai : Ground Floor, No. 12/27, Kadar Nawaz Khan Road, Nungambakkam, Chennai - 600006
📍 Kala Ghoda: Modern House, Kala Ghoda, Mumbai - 23
📍 Santacruz: C/1, Khira Nagar, SV Road, Santacruz West, Mumbai - 54
We'll be here, as ever quietly creating, listening, learning, and reveling in the beauty of the handmade.
And we hope that you'll come in, whenever you want to get in touch with something real.
