THE INDIAN ETHNIC CO. seeks to bring to you the timeless culture of the Indian handmade clothing. Our aim is to display and make accessible our rich, vivid and timeless collection of the Indian handloom and handicrafts from the hinterlands of India with a contemporary twist.
Our brand is co-founded by the mother-daughter duo Hetal Desai (Chief Creative Designer) & Lekhinee Desai (sales & marketing), both ardent handloom lovers!
While both have no formal degree in fashion (Lekhinee is a profession Odissi dancer & MBA, Marketing from NMIMS,Mumbai and Hetal has done her Masters in Home Science from MS University, Baroda), it's only their pure love and passion for Indian handloom and handicrafts that has led them start this brand.
*The brand- THE INDIAN ETHNIC CO. is owned by TIECO ECOM & RETAIL PRIVATE LIMITED